HELLO INSURANCE REvolution

YOU LOVE IT?
WE COVER IT, IN MINUTES.

The no-nonsense lifestyle insurance brand for modern humans & digital tribes

Getting the cover you need doesn’t have to be complicated. Long calls, invasive paperwork and lengthy processes belong to the past. Welcome to unfussy, on-the-go cover, all from the simple, intuitive and interactive careless™ app.

Not another insurance.
It's a lifestyle.

careless™ was born out of frustration with the outdated insurance processes in the UK. Our three co-founders, all seeking coverage but deterred by the lengthy and painful procedures, realised there had to be a better way to insure. With no existing apps or solutions to make insurance quick and easy, they decided to create their own solution. This shared vision led to the development of careless™. A brand new kind of peace of mind for the digital tribes. One app to protect them all.

We are on a mission to make insurance accessible and attractive to the modern digital consumers through innovative audience-first marketing, brand strategy and community development. We aim to align with the fast-paced, dynamic lives of our users, eliminating the traditional hassles of paperwork and delays. With our user-friendly app, securing insurance for the things you love is now a matter of minutes. By simplifying the process, we enable you to focus on living your life to the fullest, with the peace of mind that careless™ has you covered.

We’re thrilled to unveil this partnership with a pioneering newcomer in the insurTech landscape.

Insurance Business Mag

In a market often perceived as slow and cumbersome, careless™ will stand out by delivering insurance coverage for customers’ cherished belongings within minutes of downloading the app.

Fintech Finance News

We’re thrilled to unveil this partnership with a pioneering newcomer in the insurTech landscape.

Insurance Business Mag

We’re thrilled to unveil this partnership with a pioneering newcomer in the insurTech landscape.

Insurance Business Mag

We’re thrilled to unveil this partnership with a pioneering newcomer in the insurTech landscape.

Insurance Business Mag

In a market often perceived as slow and cumbersome, careless™ will stand out by delivering insurance coverage for customers’ cherished belongings within minutes of downloading the app.

Fintech Finance News

The launch of their state-of-the-art app will establish them as a prominent player in the AI-powered, digital-first insurance market.

Insurtech Insights

This partnership is good news for consumers, as it will give them more choices and better value regarding insurance.

European Insurance Technology News

Under the hood:
Greatness awaits

Instant active cover

Get your quote in minutes, enjoy end-to-end encryption, skip the onboarding calls, and ditch the invasive paperwork.

Your insurance wallet

Enjoy in-app management for all your policies. Receive updates via in-app messages. Access your policy documents, anytime.

Pay monthly, cancel anytime

Fine-tune your active covers and upload receipts and pics. Cancel anytime, no hard feelings (and no fees). Insurance, on your terms.

caremate™ will see you now

Meet your digital pocket assistant. Always available for automated claim filing and in-app support. A bright little bot with continuous AI learning.

Automated claim filing

Here for the drama, 24/7.  Sit down, relax and let caremate™ file your claims automatically, straight from the app.

Community & 1% pledge

Enjoy our 1 mate = £1 off referral program for active members. We pledge to donate 1% of our annual revenue to The Kolisi Foundation for global impact.

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Your
questions
answered

Is careless™ a monthly subscription or is it annual like classic insurance policies?

careless™ month-by-month insurance has landed, and hefty annual insurance premiums have been officially cancelled. Sign up in the careless™ app to get a free instant quote.  Insure what you love in minutes, literally. Pay monthly and cancel anytime, no hard feelings. Take charge of your budget with careless™ flexible insurance memberships — no fees, no drama, just control.

Wait, can I actually cancel anytime?

Yes, you can cancel any of  careless™ your active covers, anytime. Simply remember to do so at least 7 days before your next monthly payment to avoid being charged for an extra month of coverage.

Bought a careless™ cover and suddenly changed your mind? Well, we also offer a 14-day cooling period. When you cancel a cover within the 14-day cooling period, we will refund any money already paid us for the days you have not used as long as you have not made a claim and there is no known incident that may lead to a claim. Neat.

Is the careless™ app totally free?

Completely free—no cost, not a penny.
Coming soon to iOS and Android, the careless™ app is 100% free to download, install, and use. Not ready to purchase an active cover yet? No worries. Our in-app exclusive jargon buster will help demystify insurance terms so you can make informed decisions.

Is there a limit on how many friends I can refer?

Nope, you can refer as many mates as you can until you reach free careless™ monthly subscription. Here is how it works. Invite your friends to get £1 monthly discount for yourself and each friend that buys a careless™ cover, for as long as you both stay active. Invite as many mates as you can and earn free careless™ cover, forever.

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